Cascade Alliance

Store Marketing: The Importance of the First 15 ft of a Store

What are some of the first things you notice when you walk into a store?  Lighting?  Displays?  Customer service?  Good first impressions are key to gaining customers and making sales.

If you’re struggling with ideas on how to transform the entrance of your store, just think about the elements of a store that you like to see when you first enter.  Below are some tips to creating a welcoming and successful store entrance.



in the front are organized.  Utilize storage systems – these don’t have to be expensive!  You can use clearly labeled cardboard boxes to store hangers and other items beneath the register instead of on the counter.

One thing St. Vinnie’s does is create a “front porch” type area in the outside front of the store.  This is where you could display outdoor items, more furniture, and yard equipment.  It’s a great way to maximize the space you have and it attracts the attention of potential customers!