Cascade Alliance

Technique Tuesday: Bumping Summer Retail Sales

When the dog days of summer hit, it can drive retail revenue down. We responded with a four-day tent sale in the store parking lot that was stocked with some of our best furniture and housewares. There are multiple benefits:

Pulling off a tent sale quickly – we planned and executed this sale in a two-week window – requires extra effort from managers and staff, and has some costs associated with it.

This isn’t the only method for goosing revenue and increasing awareness and we’d love to learn your strategies for responding to slow periods.

Check our video on Facebook for more:

Technique Tuesday

Posted by Cascade Alliance on Tuesday, July 3, 2018