Cascade Alliance

Technique Tuesday: Ways Organizations Can Increase Millennial Engagement

The average attention span of a millennial is 8 seconds – that’s not to say their span is shrinking, they’re just becoming more selective of what to tune into (although this is probably in dispute).

Below are suggestions on ways to engage with Millennials (born between 1981-1996) and Gen Z (born after 1996) and build your follower/audience base.

   1. Social Media Content

   2. Social Media Engagement

   3. Photos

   4. Transparency


We hope these suggestions provided some guidance.  Just remember, social media is your most powerful tool for outreach.